Mac Robertson Portrait Melbourne Chocolate History Tours™-- Fitzroy and Collingwood

National Heritage TrustCacao en grano Melbourne LeaderBroadsheet
Chosen by Australian National
Trust Heritage Festival
Tour Brochure
for distribution
The Age of Melbourne Melbourne
Royal Historical Society of Victoria, working with MacRobertson High School, History Teachers Association, and Culture Victoria, is planning an exhibition about MacPherson Robertson which will open on 14 July 2015.



Your booking includes the 1-1/2 hour Tour plus a 30-minute Chocolate Tasting at Mámor Chocolates, Melbourne's premier boutique Chocolate & High Tea Szalón. Your tasting includes five chocolates of your choice plus a drink (bubbly or coffee/tea).

Chocolate Factory in FitzroyChocolate Factory at the corner of Smith and Johnston Streets, Fitzroy on the left, Collingwood on the right, circa 1905. Most of the buildings are still standing. Join us on a memorable walk through the Chocolate History of Victoria! Gambol through the “Great White Chocolate City” (once employing 3,000 people). Learn about the "Chocolate King of Victoria", MacPherson Robertson, inventor of Freddo Frog, Cherry Ripe and Old Gold.

Walk through the secret chocolate laneways. See where Mac. began his business. Learn about his biggest successes and his modest beginnings, all within a few blocks. Peek into Mac's private life. Also walk by other famous chocolatiers in the neighbourhood. Tour finishes with a spectacular Chocolate Tasting of modern Mac.Robertson flavours at Mámor Chocolates.

Prof Mac. Robertson aka Dr Howard FrederickYour Guide, Prof Mac. Robertson aka Dr Howard Frederick Your guide: Aside from being a professional chocolatier owner/manager, Howard is a business professor and researches business entrepreneurship, especially Victorian-era entrepreneurs. For his sins, he is also President of the Smith Street Business Association.

Cherry Ripe advertisementOriginal Cherry Ripe adDates: During the Winter, by special arrangement for groups four or more. MAKE BOOKINGS HERE. If you have any issues or request, please write to

Time: By appointment only during Winter 2015.

Venue: Fitzroy Town Hall front steps, corner of Moor and Napier Streets, Fitzroy 3065, near the 86 and 112 trams. Map. You must pre-register.

Duration is approximately 2 hours including Tour and Chocolate Tasting.

Length of the walk is about 2.5 km.

Please note: We do not permit children under 12 years of age on the tour.

Price: Individuals are $45 all-inclusive.

FAQ: Please arrive to the starting point by 9:50am (Saturdays) to start the walk. Please dress for comfort and wear comfortable shoes taking into account the predicted weather forecast and the length of the walk (about 2.5km). Walkers with any health issues should be guided by the opinion of their doctor regarding activities of this nature. We suggest that you bring a bottle of water and umbrella with you.

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Mámor Chocolates & High Tea Szalón Pty Ltd
153 Johnston Street
Collingwood (Melbourne), Victoria 3066 Australia

Phone: (03) 9419 3869 Mobile: 0488 622 446
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